Jump to content

USA viewing figures - why so low? (or are they low?)


*Matt*
 Share

Recommended Posts

I have been googling the viewing figures in the US - and am amazed that considering it is on a popular tv network; it is only watched by c.15 million people; out of a possible 300 million - approx 5 percent of the country!

I know in our day and age we have many channels etc, but this seems very low for a show that is considered so successful and on a top network.

In the UK we get it on a channel called 'E4' which is a kind of sub channel of a more mainstream channel called 'Channel 4', so the figures are around the c.1 million mark (obviously give or take a good few thousand). Again though; too low for such a great show!

Matt

Share this post


Link to post
Share on other sites

Well, the short answer is that in the US, the Primetime TV audience has been in decline since its heyday in the 80's with people watching more ad-supported cable channels instead. More choice spreads the audience more thinly.

In the UK, that has happened too (45% of the UK share is by channels outside BBC1 & 2, ITV, CH4 & Ch5) but the most popular peak time (what we call Primetime over here) programmes (big dramas, evening soaps etc.) have held on to their audiences.

More details here:

http://tvbythenumbers.zap2it.com/2010/04/12/where-did-the-primetime-broadcast-tv-audience-go/47976/

http://www.barb.co.uk/report/weekly-viewing

http://www.barb.co.uk/graph/viewing-share?data_series%5B%5D=1&data_series%5B%5D=2&data_series%5B%5D=4&data_series%5B%5D=5&data_series%5B%5D=56&data_series%5B%5D=181&data_series%5B%5D=54&period_start=22-01-1992&period_end=22-01-2012&submit=View+Graph

(Beware! Contains lots of lines & numbers!)

Share this post


Link to post
Share on other sites

Create an account or sign in to comment

You need to be a member in order to leave a comment

Create an account

Sign up for a new account in our community. It's easy!

Register a new account

Sign in

Already have an account? Sign in here.

Sign In Now
 Share

×
×
  • Create New...