I hope you enjoy or learned something for the Ratings wrap-up articles. The covered some terms, how ratings are determined, and the Live + Same day DVR viewing; the covered syndication; and the covered the Live + Seven day DVR viewing. This article will look at just what, exactly, those ratings are for. I will be comparing the ad rates for a 30 second ad on various shows, I’ll list the top ten for the last two years, and the changes in the top ten. I'll look at how the ratings compare to the