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Subway to Sponsor TBBT on E4 in the UK


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"Channel 4 today announces a significant new partnership with Subway® stores that will see the brand sponsor all episodes of E4’s award-winning US smash hit series The Big Bang Theory from Thursday 1stFebruary 2018.

The partnership will run for 12 months and also includes sponsorship of brand new The Big Bang Theory prequel series Young Sheldon on E4.

This marks the first time the world’s largest Quick Service Restaurant has invested in TV sponsorship with Channel 4 and the deal, negotiated by 4Sales’ Nations and Regions team in Manchester and Mediacom Scotland, extends to All 4 and repeat shows on E4.

To celebrate the launch of the sponsorship, the Subway® brand has created four different idents, produced by creative agency McCann London, around space and science, staying true to the themes of The Big Bang Theory.

The Big Bang Theory is E4’s most popular show, with series 11 currently averaging a massive 2.3 million viewers an episode and an impressive 23.7% share of 16-34 year olds – the digital channel’s key demographic."


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